1. We are apolitical. We will not publicly support or denounce any political views. Our games and AI products are for everyone, regardless of background. The tools we build serve all users equally.

2. We only ship what we believe in. Every game we release is one we genuinely enjoy playing. Every AI model we deliver is one we would trust with our own data. We build for replay value through branching narratives, procedural systems, and customization — and we build AI solutions that deliver lasting, measurable value rather than demo-day tricks.

3. We advance the state of the art. Our games take creative risks with distinctive mechanics. Our AI work pushes boundaries in practical ways — custom models, novel agent architectures, and integrations that solve real problems. Games are cultural works through writing, music, art, and design. AI is a craft that demands the same care and rigor.

4. We reject unethical business practices. No day-one DLC, no gambling-based microtransactions, no subscriptions, no pay-to-win, no games-as-a-service. For AI: no vendor lock-in, no opaque pricing, no selling client data, and no promising capabilities that don’t exist yet.

5. We take care of our people. No mass layoffs after successful releases. We ship finished products rather than burning out our team to hit arbitrary timelines. Sustainable pace applies to game crunches and AI project deadlines alike.

6. We build AI responsibly. No training on unauthorized data. No black-box deployments — every model we ship comes with documentation on what it does, how it was trained, and where it falls short. Human oversight is mandatory for consequential decisions. Clients own their data and their models. We would rather turn down a contract than build something we cannot stand behind.